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It's Whiplash Season

The end of British Summer Time is traditionally the time when motor insurers see the start of an increase in claims associated with driving in Winter. With the nights drawing in and with wet and slippery roads, drivers need to be even more attentive in avoiding ‘rear end crashes’.

Written by Paul Brown on 6th November 2015

It's Whiplash Season

The end of British Summer Time is traditionally the time when motor insurers see the start of an increase in claims associated with driving in Winter.  With the nights drawing in and with wet and slippery roads, drivers need to be even more attentive in avoiding ‘rear end crashes’. 

Over the last three years, rear end crashes have accounted for almost 20% of a typical motor insurer’s ‘at fault collisions’ and 31% of all ‘at fault’ costs.  Over 80% of rear end crashes are blamed on inattentive drivers and can become costly due to whiplash injury claims, vehicle damage and other associated costs. 

In fact, 80% of motor injury claims in the UK now include whiplash claims, many of which are low speed impacts and are open to fraudulent injury claims that may be difficult to refute. 

Here are a number of recommendations for reducing the number and cost of whiplash claims:

  1. Stay focused on your driving. Avoid driving distractions whilst driving such as eating, map reading and mobile phone use, even when using hands free.
  2. Plan ahead. Look further up the road to spot traffic stopping, or changing lanes long before the vehicle in front of you slams on its brakes.
  3. Leave a gap. Don’t tail-gate other vehicles. Leave more space between you and the vehicle in front. Promote a ‘safety zone’ around your vehicle and stay in control of the distance other vehicles are around you.
  4. Take road conditions into account. When braking in the wet and adverse conditions you may need to double your braking distances.
  5. Provide Guidance. Develop policies and give guidance within your driver handbook.
  6. Raise awareness through campaigns.
  7. Fitness to drive. Conduct Eyesight Checks for drivers at least every two years.

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